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Deep Service

Every industry is a service industry, every life a life of service on some level.  The deep truth is, whether at work, in our community, or in our home life, we do, in fact, serve somebody. As leaders and managers, we serve our company, our fellow employees and our clients; and to an important, and often neglected sense, we serve our community, our society and our world. At home we serve our families, our neighbourhoods, and again our society and the world. The depth and quality of this service is directly affected by how we see ourselves as being “in service”. Perception drives performance. When our lives are seen from a “service” perspective, it deepens our understanding of our place and mission in the world. Deep Service also explores the idea of servant leadership in your specific industry context.

In his Deep Service keynote, Bill explores the meaning of the word ‘service’ and how it has been diluted in the common marketplace. So much so that we find ourselves needing to qualify the word almost every time we use it. We end up having to say, “good” service, “bad” service, service “over and above.” Which is why Bill coined the term ‘Deep Service’ to describe that service which is based in empathy and ultimately “love.”

Using stories from a lifetime working with companies, organizations associations and governments, Bill illustrates all of the key issues involved in Deep Service. He explores the neuroscience behind such things as ‘mirror neurons’ and how Deep Service is infectious in a very good way.  Bill also explores the interpersonal neuropsychology behind “empathy”, which he contends is the most important word in business and society in the 21st century and beyond.

Bill has said “We are all interconnected and ‘Deep Service’ is a way of celebrating and enhancing that interconnectedness.” In a world where there seems to be an increasing tension between interconnectedness and feelings of alienation, Deep Service bridges the gap and allows for a richer experience of our own humanity and the humanity of others. Whether it is an internal customer and external customer or even our selves – connecting with ‘Deep Service’ makes for a richer personal and work life.

Listen to Bill speak on “Deep Service”.

The keynote can be paired with Bill’s Deep Service – The Workshop that builds on the ideas shared in the keynote and introduces strategies on how to make them work practically and immediately in your own work and life.  This length of this workshop is fully customizable to client needs.


“Best seminar ever!” and “I needed to hear that!” were just a few of the repeated comments echoed in response to Bill Carr’s seminar addressing some 100 Teamsters Union Stewards at our annual seminar.  Bill speaks with a poignant, direct and personal style and delivers with an authority gleaned from varied personal life experiences, and shares these intimate nuggets of life with the wit and charm of a true Canadian Maritimer. As a facilitator, Bill draws the best from his audience, his compassionate prodding empowering even the most reticent participants to share personal insight and opinions. I would unreservedly and wholeheartedly recommend Bill to any organization or group function David Froelich, Secretary Treasurer , Teamsters Local Union 987 of Alberta

Bill was the star of the Council’s events.  His talk received an overwhelming positive response from our Stewards. He had has us roaring with laughter and in tears as he delivered information that was on point for the important work that our Union Stewards do.  He received 4/4 on our evaluations by Council participants with comments such as Awesome Speaker!, Hilarious! and made me remember why I became a Steward! Thanks for all your efforts. – Catherine Pinks, Professional Institute of the Public Service

Everyone enjoyed Bill’s presentation immensely.  His personal stories were real, and ones that all could connect to.  His maritime perspective was endearing and his sense of humour was wonderful and enjoyed by all.  He was easily able to tie his world and life experiences to our world of post secondary education and to give all a sense of accomplishment for our work. It was a perfect end to our two days together.I would highly recommend Bill as a keynote in the future.  He was extremely well received, and is certainly one of the reasons that our conference was such a success –  Norma MacIntosh, Dean, Faculty of Continuing Education & Extension

I just wanted to thank you for recommending Bill for our team building event. His presentation was interesting, thought provoking and hilarious. I was amazed by the emotion he evoked from the entire room. I think everyone took something important home with them that day. He was the best speaker we’ve had to date and I hope to work with him again in the near future. – Maggie Morrison, The Regional Municipality of York